Let’s be honest, the way most people approach digital marketing is to jump straight into tactics. This will work some of the time but won’t always help with your long-term objectives.
A good digital marketing strategy will help you to plan your campaigns, organise your tactics and ensure everything you do is in service to your overall business goals.
SCALE is a proprietary digital marketing framework that has been developed and tested over thousand of hours of work. It encompasses all of the touch points in a customer journey and allows you to make sure you are communicating with your customers at the right time, in the right place.
SCALE is a flexible framework that can be applied to any company in any industry. It simply requires someone who understands your business goals and also has an in-depth understanding of digital marketing tactics and user journeys. Get in touch today to discover how SCALE can transform your digital offering.