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Why is planning & strategy important?
Let’s be honest, the way most people approach digital marketing is to jump straight into tactics. This will work some of the time but won’t always help with your long-term objectives.
A good digital marketing strategy will help you to plan your campaigns, organise your tactics and ensure everything you do is in service to your overall business goals.
SCALE is a proprietary digital marketing framework that has been developed and tested over thousand of hours of work. It encompasses all of the touch points in a customer journey and allows you to make sure you are communicating with your customers at the right time, in the right place.
Applying SCALE To Your Organisation
SCALE is a flexible framework that can be applied to any company in any industry. It simply requires someone who understands your business goals and also has an in-depth understanding of digital marketing tactics and user journeys. Get in touch today to discover how SCALE can transform your digital offering.